In 2022 the team behind UWS was looking to reposition itself as „United We Stream Network“, since its image has stayed the same since its beginning: fundraiser during covid. Now the goal was to create a new strategy for the fresh start which also in- cluded a new website. In cooperation with (Marketing) Thales Santana we outlined a fundamental brand profileto relaunch their brand. Based on that I developed a user experience that allows you to effi- ciently navigate to your goal on the site. Afterwards, it was converted into an inter- face that very much reflects club culture through its dark/orange appearance and loud use of typography. During the pro- cess I also designed a temporary logo and am currently working on an offer for the whole redesign on the brand.